Double A widens its horizon and reach in the MENA region
Double A present at Paperworld ME 2014 reaffirming its commitment to the region
Dubai, UAE, February 25, 2014 – Double A will launch new product range with the introduction of Double AToners in the MENA region during Paperworld Middle East 2014. Double A will also unveil its special service centers in the form of Double A Copy Centres (DACC) in the UAE. Customers are invited to visit its booth at Hall 3, Stand 3D12 of Dubai International Convention and Exhibition Center, from March 4-6.
Over the last few years that MENA has become a key market for Double A, both consumption of paper and the demand for high quality Double A paper continues to grow. To match this growth, Double A has increased paper capacity by 220,000 tons per year at its mill in Prachinburi, Thailand and has successfully acquired Alizay (now Double A Alizay), a French mill that can produce, at full capacity, 300,000 tons of paper per year.
Double A Alizay is producing premium quality paper brands, namely, Double A, Smart Copy, Hi-Plus and Smartist, using short fiber from KHAN-NA, Double A’s sustainable pulp from Thailand.
Following the successful revival of Alizay mill operations in June 2013 and shipment of first batch of high quality paper to the Middle East in August 2013, Double A is ready to step up the game and bring its marketing magic to the Middle East and Europe.
Double A has continued to achieve high level of brand awareness and has been recognized as a Superbrand in 2013. This is the 4th year in a running that Double A has achieved this feat.
“Paperworld Middle East is the perfect platform to connect with customers and business partners from key regional markets, and is also the best place to meet new customers and foster fresh partnerships. Double A’s recent capacity increase with the Alizay Mill will enable us to match increased demand in this region and to introduce other competitive brands and services, which will widen our portfolio appeal”, said Mr. Thirawit Leetavorn, Double A Senior Executive Vice President.
Double A is inviting its customers, business partners and paper consumers from all over Middle East, North Africa and South Asia to visit its booth for the chance to speak with Double A Senior Executive Vice President and
Double A representatives from the region to discuss about the latest trends in the paper industry, new brands, promotions, current and future projects and possible business opportunities with Double A.
Double A will be at Hall 3, Stand 3D12 and will be open from 10:00 am to 7.00 pm.