Double A positive about its growth trajectory in the Middle East
Dubai, UAE, March 29, 2016 – Double A continues to see the Middle East as a key market for its high quality products. Following the successful participation at Paperworld Middle East 2016, Double A is projecting a steady and positive outlook for the region in the coming years.
“The future of paper industry in the Middle East is very promising. In response to a positive outlook for growth, we shall continue strengthening our core business for premium quality paper while expanding our portfolio to cover diversified consumer needs,” said Mr. Thirawit Leetavorn, Double A Senior Executive Vice President.
Double A intends working closely with their distributors to cover more B2B segments and new trade channels such as copy centers and corporate contracts. Double A is also looking at expanding its line of value-added products such as Double A Stationery Products (DASP).
Prominent presence at Paperworld Middle East 2016
Double A has had extremely successful participation at past editions of Paperworld, 2016 being the same. A strong visitors’ presence at the Double A stand was a testimony to Double A’s product value and dedicated customer service. During the 3-day event, Double A received encouraging response from associates, customers and industry experts.
“We always keep in mind that it is crucial for Double A representatives to have direct, face-to-face time with customers, understand their needs and how we can manage their expectations in order to devise a win-win solution. In return, our customers benefit from learning the latest developments at the mill and discussing the strategy for growth in their respective markets,” added Mr. Leetavorn.