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1DREAM1TREE CREATIVE WORKSHOP WITH DENISE KELLER AND BIJI-BIJI INITIATIVE TO PROMOTE SUSTAINABILITY

23 September 2016, Kuala Lumpur – Leading copy paper manufacturer, Double A, recently launched a campaign to draw attention to current environmental issues while promoting environmental sustainability. With the title 1Dream1Tree,  the initiative aims to address root-cause of environmental issues by encouraging individuals to play a role in preserving natural forests through their consumption choices. 1Dream1Tree promotes environmental conservation and educate Malaysians on sustainable products and the importance of collective efforts in caring for our planet.

 

The campaign that has been making an impact since July 2016 with consumer engaging activities and through collaborations and partnerships with like-minded individuals and organisations. This initiative introduces the world into Double A’s revolutionary paper manufacturing method with its Paper from KHAN-NA, a unique agro-forestry practice that utilises vacant space between rice fields in Thailand owned by local farmers who are provided additional income when they sell the sustainable fibre-source back to Double A. By creating a sustainable ecosystem around the business, Double A has not only managed to tackle environmental issues but also create a prosperous social and economic environment.

 

To further spread the message on sustainability, Double A collaborated with local champions of sustainable living Biji-biji Initiative, to conduct a creative workshop. Aimed to encourage people to re-examine their consumption choices and the impact made from individual contributions, the workshop focused on best use of paper in creative and functional ways. Guest present at the creative workshop included environmental advocate, Denise Keller, green lovers Deborah Henry and Hansen Lee.

Jey Bala and Irina Dubrovina from Biji-biji Initiative showing the classroom of guest how folding and rolling paper can create pretty craftworks.
Irina Dubrovina from Biji- biji initiative helping Deborah Henry (former beauty queen) out with her craftworks.
Deborah Henry (former beauty queen), Denise Keller (Campaign Ambassador) & Hansen Lee (TV Host and Yogi) together with their cool and functional craft, all made of paper!
Denise Keller and Mr. Thirawit Leetavorn (Senior Executive Vice President of Double A) getting crafty.
Denise Keller showing off her work of art with Mr. Thirawit Leetavorn in the background creating his craftwork.
Hansen Lee (TV Host and Yogi), Denise Keller (Campaign Ambassador), Mr. Thirawit Leetavorn (Senior Executive Vice President of Double A) and Deborah Henry (former beauty queen).

For more information on the 1Dream 1Tree programme, visit www.1dream1tree.com or follow them on instagram @onedreamonetree and Facebook “Double A Malaysia” for more details.

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DOUBLE A & MALAYSIAN NATURE SOCIETY (MNS) JOIN FORCES TO PROMOTE AWARENESS OF SUSTAINABLE CONSUMPTION

16 August 2016, Kuala Lumpur – Double A, the leading copy paper manufacturer collaborates with the Malaysian Nature Society in an effort to educate the public on deforestation issues and the importance of sustainable consumption in hopes of preserving the environment. The beginning of this collaboration starts with a week long campaign through the 1Dream1Tree (ODOT) project and The Unfortunate Tales of a Treeless World that will be exhibited from 15-21 August at Mid Valley Megamall.

Visit Double A’s Exhibit of Asia’s Most Preferred Paper Brand at Paperworld Middle East

Dubai, UAE, 28 February 2017 – Double A, Asia’s most preferred paper brand, will be on exhibit at Stand 2-C12 in Hall 2 of Dubai International Convention and Exhibition Center from 14-16 March 2017. Double A’s distinct quality attributes – smoother surface, sharper print and suitable paper for double-sided printing - have propelled the paper brand into becoming the most preferred in Asia, including the Middle East. It maintains this position by continuously delivering tangible consumer benefits supported by product trial and loyalty programs.

Double A Joins Prof. Philip Kotler in Creating a Better World through Marketing

Bangkok, Thailand, 11 March 2013 – Double A, Prof. Philip Kotler and the World Marketing Summit join hands to promote the idea of creating a better world through marketing.

Double A receives three awards for its integrated marketing campaign

Alizay, 9January2014–Double A’s 360° integrated marketing campaign has been recognized for its creativity at two prestigious European festivals in the field of advertising. The short spots have been rewarded with silver for Craft film and bronze for Film at Eurobest 2013 and have also received the Grand Cristal for Film at the Cristal Festival 2013. Developed by Buzzman, the campaign aims at attracting French consumers and increasing brand awareness. It also encourages them to reconsider the value of common objects and in particular the value of paper, humorously demonstrating that, despite appearances, all papers are not of equal quality.

Double A supports Thailand’s advancement towards national sustainable forest certification standard

Bangkok, Thailand, 4 May 2017 – Double A continues its active promotion of sustainable fiber sourcing in Thailand through certification. The Programme for the Endorsement of Forest Certification (PEFC) accepted Double A as an International Stakeholder member, the first Thai company to be accepted in the alliance.

Double A wins a Grand Prix for the music VDO “Obsession for Smoothness” at Spikes Asia 2018

The eye-catching creation of “Obsession for Smoothness” music VDO that was the 4 parties collaboration between the premium copy paper Double A, an American alternative rock band OK GO , Spa Hakuhodo and the creative agency SIX Inc., continuously succeeded to win the Grand Prix award for Technological Achievement subcategory of the Digital Craft Category at Spikes Asia 2018 which take place at Suntec, Singapore.

Double A Paper Takes Part in Earth Hour 2014

Bangkok, Thailand, 26 March 2014 - Use your power and go beyond the hour for the planet! Double A Paper, led by Thirawit Leetavorn (center) encourages all Double A staff and their families in Thailand, Double A Alizay office in France, branch offices, business partners and customers across the world to celebrate their commitment to the planet by participating in Earth Hour 2014.

Double A Welcomed Sasin and Net Impact Bangkok Professional Chapter

Bangkok, Thailand, 28 March 2014 - Double A Paper recently opened its door to a group of MBA students from Sasin Graduate Institute of Business Administration of Chulalongkorn University and the Bangkok Professional Chapter members and guests of Net Impact, one of the largest global networks of business professionals and students.

Double A Supports Shishu Polli Plus

DHAKA, Bangladesh, 2 June 2014 - Double A has stepped up for the education of impoverished and helpless children in Bangladesh. The paper company has pledged to support Shishu Polli Plus, a purpose built rehabilitation village for children and their mothers, with one year supply of paper and shoulder the computer training of the children.

Double A joined Business Opportunities in France Seminar

Mr. Yothin Dumnernchanvanit, President of Double A (1991) PCL. (3rd from left), recently participated as a speaker in a seminar on ‘Business Opportunities in France’. This seminar aimed to present business potential and investment opportunities in France to Thai private sector and businessmen in order to enhance an investment and extend trade into foreign markets. From left, Mr. Narong Sasitorn, Deputy Permanent Secretary, Ministry of Foreign Affairs Mr.Teerapong Junsiri President of Thai Union Frozen Product PCL. Mr. Apichart Chinwanno, Thai Ambassador to Paris Mr. Thierry Viteau, French Ambassador to Thailand Mr.Prakaisak Sawasdisingha and Mr.Chingchai Hanjenluk also joined the seminar at the Pullman King Power Hotel.

Innovation’s role in differentiating commodities – the Double A Way

Tokyo, Japan, 4 October 2014 – High quality paper maker Double A shared the innovative strategies that elevated Double A to a global premium copy paper brand at the recently concluded 3rd World Marketing Summit in Tokyo, Japan.

Double A gives unique experience to Korean Youth in learning its sustainable production

Bangkok, Thailand – The new batch of KHAN-NA Expedition from Korea has recently visited Double A’s integrated pulp and paper mill to witness the ‘Double A Way’ of making sustainable paper, experience planting trees on KHAN-NA and learn the benefits of paper trees directly from Thai farmers.

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