Double A Launches TV Commercial Produced by Transformers 3 Director Michael Bay
A premium copy paper brand which is available in more than 100 countries worldwide with its environmental responsibility, Double A make the thrilled phenomenon into Thai –advertising field after it announced its enormous collaboration with Paramount Pictures and renowned Hollywood film director Michael Bay with the release of blockbuster movie Transformers3.
The partnership involves in-movie product placement, Double A makes a cameo appearance in "TRANSFORMERS3 and also Double A's latest TV spot "Transforming Paper"directed by Michael Bay which has been launched in 9 countries :Thailand, Australia, South Korea, China, Taiwan, Singapore, UAE, Malaysia, and Hong Kong since the middle of June.
TVC Concept : Transforming Paper
"Transforming Paper" concept of Double A lastest TV spot challenges the way people see copy paper. Double A and Michael Bay emphasized Double A paper's high performance and 'No Jam, No Stress' qualities through this action-filled TV spot. Integrating cuts and "Laser Beak" character from Transformers: Dark of the Moon magnifies the thrill as well as emphasizes all high performances of Double A paper: Bright Appearance, Excellent Smoothness with the super smooth paper surface and no jam in copier which reflects to its remarkable qualities and acceptable usability advantages to customer worldwide.