1DREAM1TREE CREATIVE WORKSHOP WITH DENISE KELLER AND BIJI-BIJI INITIATIVE TO PROMOTE SUSTAINABILITY
23 September 2016, Kuala Lumpur – Leading copy paper manufacturer, Double A, recently launched a campaign to draw attention to current environmental issues while promoting environmental sustainability. With the title 1Dream1Tree, the initiative aims to address root-cause of environmental issues by encouraging individuals to play a role in preserving natural forests through their consumption choices. 1Dream1Tree promotes environmental conservation and educate Malaysians on sustainable products and the importance of collective efforts in caring for our planet.
The campaign that has been making an impact since July 2016 with consumer engaging activities and through collaborations and partnerships with like-minded individuals and organisations. This initiative introduces the world into Double A’s revolutionary paper manufacturing method with its Paper from KHAN-NA, a unique agro-forestry practice that utilises vacant space between rice fields in Thailand owned by local farmers who are provided additional income when they sell the sustainable fibre-source back to Double A. By creating a sustainable ecosystem around the business, Double A has not only managed to tackle environmental issues but also create a prosperous social and economic environment.
To further spread the message on sustainability, Double A collaborated with local champions of sustainable living Biji-biji Initiative, to conduct a creative workshop. Aimed to encourage people to re-examine their consumption choices and the impact made from individual contributions, the workshop focused on best use of paper in creative and functional ways. Guest present at the creative workshop included environmental advocate, Denise Keller, green lovers Deborah Henry and Hansen Lee.