Double A (1991) Public Company Limited
ฉะเชิงเทรา
Responsibility
- Acquire and analyze consumer & market insight including relevant market data and make the recommendation to support Corporate Strategy Planning.
- Provide lead to media, research and marketing communication teams to acquire and develop consumers/ customers/market insight and the campaign evaluation for learning and improvement
- Assist in business unit internal operational excellence (Cost/operation efficiency/other efficiencies) and benchmarking (Operation / capacity management to maintain market balance and profitability)
- Track and analyze short term & long term global industry & market dynamics to identify possible impact and opportunities to business
- Plan on the projected growth of the industry and information about competitors – strengths, weaknesses and strategies. Identify the best marketing opportunities for Double A to pursue.
- Prepare annual business plan that includes the opportunities Double A intends to pursue and the marketing strategies to implement.
- Identify emerging opportunities by continually gathering information about changes in the business environment, including changes in customer needs.
- Set of processes to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Qualifications
- Bachelor of Economics, Marketing, Statistic, data engineering.
- Minimum 5 years experience with strong marketing intelligence and research.
- Corporate / media planning experience preferred
- Positive “ Can do” attitude
- Good English proficiency speaking and writing
- Proficient in Excel , Words and PowerPoint
- Advance excel is an advantage
