Double A Global
Double A Global

News & Promotions

New Series of Double A Stationery Products

 
          Double A aims to increase its sales volume of stationery product 40% by this year and launching new series “Ideal Snack” and Zooza’ Series welcome Back To School period.
 
          Mr. Charnvit Jarusombathi, Senior Executive Vice President of Double A reveal the marketing plan of Double A Stationery Product 2008 that Double A targets to increase 40% of sales volume within this year and become the leader of premium stationery brand. The strategy of this year is mainly emphasizing the design and function. The international designers have been employed to design the products that serve the main target group’s needs who are school students, university students and office workers.
 
          At BIG & BIH 2008, Double A introduced the new designs, Zoo Za’: the series of appealing animals i.e. Red Cheek, Zoo & Friend and Playground, Space: the series of emotional natural space, Ideal Snack: the most popular series in the new items i.e. Pizza, Milk Junior and Ice Cream, lastly Double A Plus: the series that designed for office workers’ lifestyle.
 
        “Although the economy in Thailand affects the sales volume in Modern Trade, the new channel development strategy has been planned. Therefore the sales volume of Double A Stationery Product is growing continuously. We forecast that there will be many customers are interested in our new product ranges and make order during the BIG & BIH 2008. The products have been designed and produced to suit the customers’ lifestyle and their usage. The Red Cheek series is very successful in Taiwan market.” Mr. Charnvit said
 
         This year Double A extends its product line from the main product category which is notebook to file, folder and pen. All products will be designed by putting emphasis on their function i.e. all in one pen, series of folder and notebook etc. With the professional designers, quality printing alliance and the request from the customers, Double A expands to OEM business and targets to open the business within this year.
 
         Double A differentiates the stationery market in Thailand which mainly focuses on Mass Target by launching the products that design suitable to each target group. Double A Stationery Products is now growing in the market continuously as the premium brand and plans to expand to other countries such as Taiwan, Korea and Australia.